The scope of digital marketing services has improved and extended to an optimum extent. At present, every second organization running their business online wants to be on top of search engine results.

And that's why there is an increasing emphasis on the services offered by search engine optimization company in India.

Enterprises rely on professional SEO experts to do the right marketing for their brand along with products/services. They perform keyword research, content creation, backlinking, and other sets of activities to make your brand relevant and visible.

In the midst of all such activities, there lies the need to analyze SEO performance by looking into Google Analytics. It is Google's free web analytics software that allows you to look into the marketing performance of your SEO activities. Also, look at traffic, bounce rate, click rate, and other sets of metrics.

Concerning the same, we have come up with this blog information and letting you know about the new Google Analytics 4 software. It is the latest version of the web performance analytics platform for marketers and businesses like you to better understand your visibility.

What is Google Analytics 4?

As you already know the fact that Google Analytics is a popular website performance analysis platform that is available free of cost. Almost every single SEO expert relies on Google Analytics to track and measure the performance of distinctive marketing activities.

Even you as a business professional can have a clear look at the analytics which is easy to understand and helps you strategize your activities further.

Now, a new version of Google Analytics 4 is here to meet your requirements in a hassle-free manner. On July 2023, Google Analytics 3 (current version) will be over and from then onwards Google Analytics 4 will remain active.

So, this new version helps you analyze new metrics and reports along with multiple data points to better understand your site's performance. It further allows you to see the user journey across distinctive sites and apps of your business.

What are the Key Features of Google Analytics 4?

It is imperative to know the distinctive features of Google Analytics 4 to better understand this platform.

  • Find a new data model: This new version of the website and application analytics software will have a new set of data collection and analysis metrics. Since the universal analytics tool gathers the session-based data model and analyzes the number of hits within the session. GA4 will utilize the information in the form of events. Each user interaction with the website or an application will be treated as an event. Google Analytics 4 will identify each event and uniquely name the same. It will even have additional parameters to gather data and further analyze the same. It might include gathering information like page views, social interactions, transactions, and much more.



  • AI-powered insights: There is no doubt that GA4 will help organizations including yours to better plan marketing activities to yield substantial results. It is because the software will come packed with AI-powered insights and the ability to predict the user's next outcome. The technology infused inside this platform will help churn the potential conversion and sales patterns.



  • A complete view of the customer lifecycle: One of the essential features of Google Analytics 4 that will sure to enhance your marketing efforts is showcasing the complete customer lifecycle. The platform allows you to see the journey of a customer from a particular channel toward your website. It helps you understand the overall engagement, interaction, and acquisition level to plan further marketing activities. This way helps you analyze each user journey and further shape the same strategically.



  • Prevent spam seamlessly: In case, you have used or even have a look at the Google Analytics platform earlier, you might know the fact that sometimes spam referrals appear. It may cause sudden spikes in your website traffic that you may think of getting more conversions and sales. Unfortunately, spam referrals do not count as leads. To prevent the issue, Google Analytics 4 platform will come packed with the feature of identifying spammers and fake leads. It saves you time while focussing on genuine prospects and leaving the rest.

How Google Analytics 3 and Google Analytics 4 is Different?

Now that you become a little aware of Google Analytics 4 which will hit next year across the digital marketplace. There might be curiosity in your mind as to what lies the difference between GA3 and GA4. Well, apart from GA4 features AI-powered prediction technology to analyze and turn customer behavior.

GA4 will create each session as an event that can be a social interaction, page view, or any type of user behavior. It helps you create multiple parameters of understanding the customer requirements and reach them accordingly. On the other side, GA3 will refer to events as clicks and provide you with information accordingly.

Conclusion

The digital marketing space could be complex at times. But several tools and platforms make the job earlier. Google Analytics 4 is one such useful platform to better track, measure, and analyze user behavior, journey, and overall persona to better reach accordingly. Get in touch with a reliable SEO company to start generating more website traffic and substantial leads.